Examinando por Autor "Mayorca, María A."

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    Game-Theoretic Analysis of the Mattel-Radica Acquisition
    (Universidad de los Andes, 2008) González Ferrero, Maximiliano; Mayorca, María A.; Vera Sandoval, Andrés Alejandro
    The aim of this paper is twofold: first, we analyze the recent Mattel-Radica acquisition within the Gans and Stern (2000) game-theoretic model; and second, we argued that this case-study analysis is useful to add to the M&A literature a new dimension: technology and knowledge as a bargaining tool. The case-study approach used here allows us to provide a general framework to better understand M&A in the "market of ideas".